OUR STORY

Eyes Up started with a simple moment.

I mentor a group of high school boys in my community. At a summer camp, we were walking together between sessions.

Along with about 2000+ other kids - most looking down at their phones.

At one point, a couple of them literally ran into me. Shoulder to shoulder. Not paying attention.

I yelled, “Hey, eyes up!”

And I couldn’t shake it.

The more I paid attention, the more I saw it everywhere.

Kids standing at bus stops — together, but completely disconnected. Families sitting at restaurants — everyone on a screen. Moments that could have become something meaningful… wasted.

I just kept thinking ... What are we missing? What conversations aren’t happening? What relationships never start? What moments are we trading for something that won’t matter tomorrow?

Eyes Up was born from that tension.

Not because phones are bad — because life is better when we’re fully present.

Better conversations. Stronger relationships.

More awareness of the people and world around us.

Not by rejecting technology — by choosing presence when it matters most.

IMPACT

A portion of every purchase supports organizations helping teens disconnect from screens and reconnect with real life, relationships, and purpose.

We’re living in the most connected generation in history, and many teens have never felt more alone.

That’s why we partner with organizations helping young people step away from scrolling and step into real connection.

From camps to communities, your purchase helps create environments where teens can be seen, known, and supported.

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What do you want to be known for?

If you believe life is meant to be experienced not just documented you're already part of the movement.

Wear the reminder.

Live Eyes Up.
Shop Now ➔ Join the Movement